Glue applied labels are limited in their ability to attract the customer. When an individual moves to the pressure sensitive side of labeling the options for making a
custom label specific to one’s product is almost endless. With the advancements in facestocks to include matte and gloss finishes, extreme durability, micro textures, linens, post-consumer recycled products, and even wood veneers a completely unique label is not difficult to construct. Not only are the facestocks unique, but the use of lamination, foil, spot varnish, or even unique die cut options will catch the eye of the consumer quickly. This is important because studies have shown that the longer a consumer glances at a product, not only are they more likely to purchase it, the more likely the consumer will enjoy the product and purchase it again.